Blue Mountains City Council

Leave a comment
Case Studies

The Challenge

Every four years, all councils in NSW are required to produce a series of strategic reports and plans to demonstrate how they are serving their communities and best utilising Government funding. Blue Mountains City Council chose Hollywood Black to design their 2013 suite of strategic and planning documents in order to communicate clearly and openly with the community, and to cogently represent the Council’s future vision and goals.

The documents were required to:

  • Comply with Government recommendations regarding content and structure
  • Accurately convey Blue Mountains City Council’s need for further and ongoing State Government support in a positive and proactive way
  • Appeal to the local community, such that they would be read, referenced and duly considered (including feedback) by the community
  • Project a clean, corporate design, while also being easy to read and use by Council staff, external Government agencies and the wider community

What We Delivered

This project involved numerous consultations with the Council over a four month period of development and design.

The project included:

  • Preparing conceptual designs
  • Reviewing content, layout, colour palettes and images
  • Designing and developing the entire suite of documents
  • Developing design standards for integrated planning and finance document covers, graphs, charts and tables, and complex strategic concepts

Hollywood Black dedicated significant time to researching and understanding the Council’s key objectives and strategies – both for the development of these plans and strategies, and for the delivery of key services to the Blue Mountains City and community.

Consequently, the final documents have generated very positive responses and readership from within the Council (encompassing senior to junior staff), as well as the broader community. The project was a successful collaboration of many people to achieve the common goal of better communicating with and serving the Blue Mountains community.

The suite of documents and range of services delivered by Hollywood Black, included:

  • Our City, Our Future – Sustainable Blue Mountains: design of overall positioning theme
  • Special Rates Variation 4pp brochure: design, layout and graphics
  • Delivery Program document (incorporating the Council’s Annual Operational Plan), 140pp document: design, layout and graphics
  • Resource Strategy document (including the Council’s Long-Term Financial Plan, Workforce Management Strategy and Asset Management Strategy and Policy), 180pp document: design, layout and graphics
  • Sustainable Blue Mountains 2025 – the Council’s Community Strategic Plan, 108pp document: design, layout and graphics
  • Our City, Our Future – Sustainable Blue Mountains: 4pp brochure design
  • Our City, Our Future – Sustainable Blue Mountains: A3 Poster Design
  • Design consulting
  • Professional photography (events, portraits, lifestyle)
  • Project and print management
  • Design training and support


Blue Mountains Regional Business Chamber

Leave a comment
Case Studies

The Challenge

To develop a distinctive, relevant and contemporary brand and visual identity for the Blue Mountains Regional Business Chamber. The Board of Blue Mountains Regional Business Chamber (BMRBC) in early 2012 released a new long-term strategy for the organisation; a revitalised and relevant brand was considered essential to better reflect the organisation’s core market positioning.

The existing logo was very similar to a number of other Blue Mountains organisations – which was contrary to BMRBC’s desire to be recognised as a distinctive organisation; further, the design and colour palette of the existing logo did not translate well across all required applications and formats (especially digital applications). Finally and most importantly, the existing logo failed to adequately reinforce and communicate the key positioning themes of a ‘dynamic hub’ and key ‘advocate for business’.

What We Delivered

A distinctive, contemporary logo that has been positively received by the regional business community.

The final logo concept included the following key elements:

  • The central design device of a grid, consisting of a series of interlocking lines representing the multitude of stakeholders BMRBC interacts with, the various networks BMRBC creates and facilitates (i.e. ‘hub’), and the need for BMRBC members to also build and sustain their own networks
  • A colour palette embracing strength and clarity (i.e. clean and contemporary)
  • A font that is easy to read, sophisticated and modern – entirely appropriate to a major business organisation

More specifically, a comprehensive visual identity and brand usage guidelines, encompassing:

  • Logo usage, positioning and dimensions, colour palette and fonts
  • Creation of a stand alone icon ‘grid’ linked exclusively to BMRBC and adaptable for interactive use in apps and video animation
  • Stationery (business cards, letterhead, with compliments slip, document design)
  • Signage (pull-up banners, A-frame/sandwich board)


Rachel Morse, Colour on Location


“Hollywood Black created a complete portfolio, website and smartphone site for my business, colour on location. Gina was great at listening to what I wanted, she designed a strategy, and then made it happen.

Since Hollywood Black coordinated all of this, new clients have doubled. Previously I had 2-3 projects on at once, now it’s 5-7. It’s fantastic!

Hollywood Black were competent, creative and great communicators. I recommend them 100%.”

Rachel Morse

Colour on Location

June 3, 2014

Naomi Cheeseman, Paryn


“Gina’s visual design talent and the quality of her work are amazing.

She is a dedicated and personable service provider who genuinely cares about her clients and the outcomes of her work.

Hollywood Black designed a beautiful logo and colour palette for my brand including logo, business cards and a website concept that looked fabulous.

I was so impressed as Gina constructed the visual concepts for my website from scratch – right in front of me.

Should you need visual design support give Hollywood Black a call – you’ll be pleased you did.

Naomi Cheeseman


May 8, 2014